Basic SEO Tips For Google Blogger or Blogspot Blogs

Google Blogger is free and easy to use web publishing tool. Many bloggers initially use Blogger and then Migrate to WordPress complaining about the lack of official templates, post SEO friendliness, plugins, etc., We have already discussed this in our previous post with the little effort we can make Blogger posts SEO friendly and an effective free medium for online business. So here I have collected some search engine optimization (SEO) tips for Blogspot blogs arranged in no order.

Blogger SEO: Useful Tips and Tricks

When we talk about SEO, very first thing which you need to keep in mind is: We can control on site and off site SEO. On Page SEO is covered by you which includes article quality, how well it’s optimized for Keyword and meta value for that article. No need, to feel furious or lost with above SEO terminology, as below mentioned guide will help you to learn every basic and make your Blogger blog more search engine friendly.

Format Blogger post URL link

Permalink plays a great role in search engine ranking of your post. There are few rules which everyone should follow for Blogspot permalinks:

• Keep the number of characters in post title to 50
• Remove Stop Words from permalink

Steps:

1.On the right side of your Post Click On Permalink Option.

2.Now, tick on "Custom Permalink" option.

3.Put your own word in link suits to your post

Blogger post title

Post title plays a major role. Blogger post title is usually followed by home page title.

To use a different title for different Posts use the Following Code:

Go to Blogger -Theme - Edit HTML 

find out code section

title><data:blog.pagetitle/></title>

replace it with

<b:if cond= 'data:blog.pageType == &quot;index&quot;'>

<title><data:blog.title/></title>

<b:else/>

<title><data:blog.pageName/></title>

</b:if>

Now the individual pages will have post title itself.

Optimise Images for SEO

Image optimisation for SEO and basis of optimisation your image on Blogger is by adding alt tag and title tags in every image.You should insert them manually after uploading each image. 

Steps:

1. Insert An Image in your Post.
2. Click On Image.
3. Then Click On Properties option.
4. Insert keyword in ALT text box.
5. Click on OK button.

Meta tags

Meta tags are generated HTML tags used by search engines to identify the title, description, and other details of a URL. They don’t have much influence on search as they were before, but would make a slight impact on targeted keywords.

Nofollow external links

Nofollow is an HTML attribute specified on hyperlinks to block search engine advantage of external links in a website. In Blogger, you can select HTML section of the post window and add rel=”nofollow” attribute just after URL to prevent search engines from crawling a particular link.

Maintain the keyword density

Keyword density is an important aspect for better ranking. Too less will lead to less ranking and stuffing your Keyword will lead to over optimization. I usually maintain a ratio of 2%/post. Though, you can pick keyword density for your Blogpost SEO, account to one which works for you. Publish articles in relevance to post title and include necessary keywords in the post. Never stuff keywords to manipulate search engines. But after finish writing, you can analyze the whole post to find out suitable locations where the keywords can be safely inserted without distracting readers.

Use proper labels and related posts

Label adds to the keyword density of the post. Labels should be widened rather than putting them into the single narrow category.I will explain this point by an example. Consider a situation when you are posting about Google Chrome and putting them into label Windows software’s or browser. Here you will miss keywords like Chrome browser, Google chrome, etc. which would otherwise add to the keyword density of the whole post. Labels also affect related posts widgets in Blogger.And if there are so many posts tagged with similar labels, it would affect the arrangement of articles in related posts.